Hannover, Germany. Hannover Milano Fairs Shanghai, the joint venture between Deutsche Messe and Fiera Milano in China, has joined forces with Globus Events to form a new company, DACF Exhibitions Shanghai Ltd. The partnership, announced during the 20th China Expo Forum for International Cooperation (CEFCO), solidifies both organizations’ commitment to expanding business opportunities in the Asia-Pacific region’s flooring industry and beyond.

Under the new agreement, DACF Exhibitions Shanghai Ltd. will assume full responsibility for organizing and managing DOMOTEX asia/CHINAFLOOR, the largest flooring exhibition in APAC. The landmark show—part of Deutsche Messe’s globally recognized DOMOTEX portfolio—has been held in Shanghai for 26 years and attracted over 83,000 trade visitors from 117 countries in its most recent edition.

Strengthening Market Presence and Industry Innovation

“This joint venture marks a significant milestone in our longstanding collaboration with Globus Events,” said Sonia Wedell-Castellano, Global Director at Deutsche Messe. “By combining our resources and expertise, we can elevate DOMOTEX asia/CHINAFLOOR to new heights and create unparalleled value for exhibitors and visitors.” Wedell-Castellano also emphasized the importance of innovation, stating, “The flooring industry is at the forefront of sustainable development and technological advancement, and we are proud to be part of its ongoing evolution.”

Expanding Opportunities across APAC

Edwin Chen, CEO of Globus Events, highlighted the importance of this new chapter: “Over the years, our partnership with Hannover Milano Fairs and Deutsche Messe has delivered the leading international tradeshow for the flooring industry in the region. The creation of DACF Exhibitions Shanghai Ltd. underscores our shared commitment to invest further in this vital platform and explore fresh opportunities across APAC.”

Next Edition Scheduled for May 2025

The 27th DOMOTEX asia/CHINAFLOOR is scheduled for May 26 to 28, 2025, at the National Exhibition and Convention Center (NECC – Hongqiao). Organizers expect around 1,600 exhibitors to present their latest products and innovations, spanning seven halls and covering 200,000 square meters of exhibition space. With the flooring sector navigating major transformations, DACF Exhibitions Shanghai Ltd. aims to deliver enhanced professional services, foster upstream and downstream synergies, and craft a more comprehensive platform that responds to evolving market needs.

Commitment to the Chinese Market

In an increasingly complex global environment, the formation of DACF Exhibitions Shanghai Ltd. underlines both Deutsche Messe and Globus Events’ dedication to expanding their presence and influence in China. The partnership will also explore new avenues for growth, leveraging each partner’s expertise in trade fair organization, event management, and venue operations.

For more information on DOMOTEX asia/CHINAFLOOR, visit www.domotexasiachinafloor.com

Your contact for further information:
Hannover Milano Fairs China Ltd. – Shanghai
Karry Wang / Winnie Wei / Catherine Zhang
15F, Tower A, Infun World
No. 308 Lanhua Rd, Pudong New District, Shanghai
Phone: +86 (0)21-2055-7000
E-mail