Riyadh, Saudi Arabia. Deutsche Messe AG (DMAG), organizer of the world’s leading industrial trade fair HANNOVER MESSE, together with the Riyadh Exhibitions Company (REC) and Ministry of Industry and Mineral Resources Saudi Arabia (MIMSA) represented by ASAS for Developing and Operating Industrial Cities (ASAS), proudly announces the launch of Industrial Transformation Saudi Arabia (ITSA), taking place from 1 to 3 December 2025 at the Riyadh International Convention & Exhibition Center (RICEC).

The new event – announced during the Future Minerals Forum (FMF) – will play a pivotal role in supporting Saudia Arabia’s “Vision 2030”, showcasing the latest developments in smart manufacturing, Industry 4.0, and advanced industrial technologies.

The signing ceremony took place under the patronage of MIMSA and in the presence of the Minister of Energy, His Royal Highness Prince Abdulaziz bin Salman, and the Minister of Industry and Mineral Resources, His Excellency Bandar Alkhorayef. This historic moment underscores the Kingdom’s commitment to advancing its industrial and technological sectors in alignment with Vision 2030 and its industrial transformation objectives.

Dr. Jochen Köckler, CEO of Deutsche Messe AG: “We are thrilled to expand our global Industrial Transformation series to the Kingdom of Saudi Arabia. Industrial Transformation Saudi Arabia will serve as a powerful catalyst for innovation, bringing together international and local industry leaders to drive the industrialization goals of Vision 2030. By leveraging our global experience from HANNOVER MESSE and our partnership with REC and MIMSA, we aim to foster collaboration and showcase cutting-edge solutions that will shape the future of Saudi Arabia’s industry.”

Exhibiting in Riyadh offers numerous opportunities for businesses and organizations looking to expand their reach, build brand recognition, and establish connections in one of the fastest-growing markets in the Middle East. The Saudi government has multiple enablement initiatives in support of international trade and investment.

The Ministry of Industry and Mineral Resources Saudi Arabia (MIMSA) drives the development and diversification of the Kingdom’s industrial and minerals sector. Through strategic initiatives, MIMSA facilitates the integration of cutting-edge technologies to foster a dynamic industrial ecosystem in Saudi Arabia.

HANNOVER MESSE is the world's largest and most important industrial trade fair, held annually in Hannover, Germany. It focuses on a wide range of industries, including industrial automation, robotics, energy, digitalization, artificial intelligence (AI), and other advanced manufacturing technologies. The event brings together global leaders from various sectors to showcase the latest innovations, products, and solutions in the industrial field.

The Riyadh Exhibitions Company (REC) is Saudi Arabia’s top organizer of world-class exhibitions and conferences, with extensive experience and an unrivaled track record, in particular in the industrial sector. REC has been dedicated to delivering premium events that have contributed to the Kingdom’s economic growth and development for over 40 years.